This item will "hang around" your promotion and bring in new clients. Choose this 3/4" neoprene lanyard with as a giveaway people will love taking home. The backside of this neoprene lanyard will be black. Add your logo to this product using the silkscreen imprint method for an excellent opportunity for you to promote business. Tradeshows, conventions and fundraisers are all fantastic choices to feature this lanyard.